Good Health Media and Practice Fusion shared insight on how discrete advertising helps doctors adopt EMR technology.
Good Health Media and Practice Fusion provide free Electronic Medical Record system to doctors across the country thanks to medical advertising program
New York, NY and San Francisco, CA – August 15, 2010 – As US doctors consider the switch from paper charts to Electronic Medical Records (EMR), Good Health Media and Practice Fusion have teamed up to provide an absolutely free EMR system supported by targeted advertising. Practice Fusion is the only ad-supported EMR platform for medical providers in a sector dominated by systems costing as much as $87,000 for a five provider practice in the first year. Since launching in 2005, Practice Fusion has grown quickly to over 40,000 users and has gathered media attention for disrupting the health IT status quo.
Good Health Media is the fastest growing health ad network with 38 million uniques a month (comScore) and is the exclusive ad network for Practice Fusion. Medical and pharmaceutical brands such as Wyeth, J&J, Amgen and Merck rely on Good Health Media for quality, targeted ad placements. Ads selected for display within Practice Fusion are carefully reviewed for relevancy to medical providers working mostly in primary care practices.
“Advertising is a natural fit in the healthcare sector,” said Bill Jennings, CEO of Good Health Media. “Doctors get it; they’re comfortable with discreet advertising inside their medical practice. The advertising programs give a small medical practice the chance to add a time-saving, life-saving technology solution – for free. It’s a benefit for the advertiser, the doctor and the patient.”
“Our goal is to equip every doctor in the US with the highest quality Electronic Medical Record system,” said Ryan Howard, CEO of Practice Fusion. “80% of the 800,000 doctors in the US practice in groups of nine or less. Those medical practices are small businesses that can’t afford a $50,000/year EMR system. Together with Good Health Media, we’re helping out the little guy.”
Good Health Media delivers specific health condition audiences to pharma and consumer brands. The company’s “ConditionMatch” technology tracks and targets the most frequent consumer visitors to niche health content, often at half the CPM of the major health portals. Advertisers include Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network with 93% user growth in the past 12 months (Comscore). GHM is backed by Metamorphic Ventures and several individual investors including Mike Perlis (Softbank), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media. For more information, visit www.ghmedia.com.
Practice Fusion provides a free, web-based Electronic Health Record (EHR) system to primary care physicians. With charting, scheduling, e-prescribing, billing, lab integrations, referral letters, unlimited support and a Personal Health Record for patients, Practice Fusion’s EMR addresses the complex needs of today’s healthcare providers and disrupts the health IT status quo. Practice Fusion is the fastest growing EHR community in the country with more than 41,000 users. For more information on Practice Fusion, please visit practicefusion.com.