Online Campaign Manager
Job Description
As Online Campaign Manager you will provide daily management and optimization of online marketing campaigns including direct buys, SEM, affiliate marketing and social media campaigns. You live to improve the online funnel by A/B testing creative and running ROI driven campaigns. Suggest messaging and edits on creative assets for online campaigns. Review visitor behavior by analyzing website data on traffic patterns, registration/conversion funnel and navigation behavior for websites. Continually test and tweak campaigns to maximize site effectiveness and conversion by using multi-variant and A/B testing models.
Responsibilities
- Work with the marketing team to brainstorm and implement creative advertising campaigns for Practice Fusion’s free, web-based Electronic Health Record system
- Ownership, management and optimization of search, contextual and display ad campaigns to reach established goal markers
- Manage, direct and design online affiliate program, including identification and outreach to possible new affiliates
- Setup of all ad tracking within internal systems and external systems
- Proactively alert Marketing Director of all big successes, inconsistencies, underperformance or any other campaign-related metrics
- Compilation and communication of reports from all systems
- ROI assessment of each campaign
- Work with the engineering team to communicate special campaign requirements
Required Qualifications
- Expert knowledge of Google advertising tools and platforms: Adwords Campaign Manager, Keywords Tool, Analytics and Contextual Targeting Network
- Strong understanding of other search and social media platforms: Bing, Yahoo, Twitter, LinkedIn and Facebook
- 2+ years experience in a campaign management/support role in the advertising/online media space
- Must be able to show an increase in traffic and conversions related to campaigns you set up and managed
- Excellent number crunching ability in order to leverage data and manage campaign success
- Strong understanding of conversion tactics and how to layout/write winning creative
- Must be able to multi-task multiple account projects, work well on deadline and excel in a fast-paced, high-energy environment
- Impeccable attention to detail
- Passion for online advertising media and an understanding how consumers interact with display advertising
- Must be very skilled with Excel, PowerPoint, Word
More about Practice Fusion
Practice Fusion has a dynamic organizational culture nurtured with pride by an energetic, diverse, hard-working, and fun team of people. We are passionate about improving healthcare in this country and have already created dramatic change in the healthcare IT sector. We only recruit outstanding individuals to continue our timely execution and add value to our existing environment.
Benefits and perks that Practice Fusion provides employees include:
- Competitive base salary
- Stock options
- Full benefits (Health, Dental, Vision, Life)
- PTO (3 weeks) plus holidays
- 401k
- Commuter benefits/FLEX spending account
- Fully-stocked kitchen
- Catered meals 5 days a week
- Dog-friendly office
Timeframe: Immediate start desired
To apply: Please send your resume and cover letter to: hr@practicefusion.com.