We are looking for a Marketing Analytics Manager with a passion to drive acquisition, activation and retention through data driven analysis. As a key player in the Marketing Analytics team, you will partner with cross functional teams including Marketing Communications, Media Relations, Product Marketing, Program Management, and Data Services to lead new initiatives to analyze marketing acquisition, engagement, and retention campaigns across multiple channels. This position rewards the data driven mindset and intellectual curiosity to perform deep dive analyses to uncover trends and patterns that may not be readily apparent.
Support the User Growth and Marketing Communications teams with day-to-day tasks reviewing campaigns, coordinating information, representing email marketing performance analysis in cross-functional teams
Develop and manage customer segmentation strategies in coordination with the Growth team
Track and report on key metrics across channels, including offline (Direct Mail, Radio) and online (SEM, SEO, Display, Referrals, Email), including actions completed, leads generated, ROI, CTA analysis, and other success metrics
Develop and test methods for optimizing cross channel budgets to maximize Growth team leads
Generate ideas for new campaigns and tweaks to existing programs in coordination with the Growth team that will create excitement and engage potential customers based on insights from our Marketing data
Analyze the data from A/B and channel tests to provide insights and recommendations on action items
Mentor and train junior team members and actively share information and ideas with team
Bachelor’s Degree in Statistics, Mathematics, Business Administration or related degrees. Master’s degree preferred.
4-6 years working experience in a professional analytical setting, preferably supporting marketing or product teams.
Detail oriented, results focused, and excellent project management skills
Experience in analyzing key online marketing channels such as email, SEM, SEO, and display
Experience in using Google Analytics, Omniture, KISSMetrics, MixPanel or other comparable web analytical tools
Experience with statistical software packages such as SAS or STAT or R (R preferred)
Experience with data visualization software such as Tableau, Microstrategy, or Cognos
Strong knowledge and working proficiency in SQL, Excel, PowerPoint, and relational databases (Advanced SQL and experience with complex databases a plus)
Great communication skills and comfort presenting data to upper management and internal customers
Self-starter who takes initiative and recognizes the need for urgency
About Practice Fusion
Practice Fusion connects doctors, patients and data to drive better health and save lives. With over 80 million patients served by doctors using Practice Fusion’s free cloud-based health records, Practice Fusion is the country’s largest patient-physician community. The company recently closed its $85 million Series D funding round led by Kleiner Perkins Caufield & Byers.
Unsolicited Resumes: Practice Fusion will not pay a fee to any employment agency or third party for the referral of candidates unless the agency or third party has signed a formal agreement by an authorized member of our Human Resources Department. Unsolicited resumes from employment agencies or third parties of any kind will become the property of Practice Fusion and will be considered gratuitous, no-fee referrals.
We’re hiring intellectual athletes and creative thinkers to revolutionize healthcare as we know it. Check out our core values to learn more.
How can I prepare for the interview?
While you’re researching and learning more about Practice Fusion, consider how your passions and interests match up with our mission. What can you bring to the team?
What else should I know?
The process starts with a phone interview—make sure you are in a quiet spot with good reception. When you are invited to our office, wear whatever makes you feel most comfortable. We have a casual dress code.