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Marketing Analyst

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We are looking for a Marketing Analyst with a passion to drive acquisition and activation thru data driven analysis.  As a key player in the analytics team, this role is vital to the success of Practice Fusion growth by widening the acquisition and activation funnels. Your main goal is to assist the marketing team to optimize existing marketing channels and identify new opportunities for expansion.  This position rewards the data driven mindset and intellectual curiosity to dig further into the data to uncover trends and patterns that may not be readily apparent. 
  • Building conversion and activation funnels with major milestones
  • Provide ROI analysis of all marketing campaigns of various channels
  • Analyze and drive optimization of acquisition and spend thru the SEM/SEO channels
  • Building dashboards to summarize key business metrics for Marketing and Product teams
  • Provide customized reporting and recommendations in support of ongoing business decisions or initiatives
  • Support the email marketing team on user targeting campaigns
  • Analyze the data from A/B tests to provide insights and recommendations on action items
  • Manage market segmentation, targeting, and position exercises
  • Generate ad hoc reporting and analysis as needed
  • Communicate results to key stakeholders in order to support informed business decisions by providing in-depth analysis and recommendations.
  • 3+ years working in analytics, preferably supporting marketing or product teams
  • Experience in analyzing key online marketing channels such as SEM, SEO, and display
  • Experience in using Google Analytics or other comparable online marketing tools
  • Experience with statistical software packages such as SAS or STAT or R
  • Experience with data visualization software such as Tableau
  • Strong knowledge of SQL, Excel, PowerPoint, and relational databases
  • Comfortable presenting data to upper management and customers
  • Degree in Statistics, Mathematics, Business Administration or related degrees

About Practice Fusion

Practice Fusion connects doctors, patients and data to drive better health and save lives. With over 80 million patients served by doctors using Practice Fusion’s free cloud-based health records, Practice Fusion is the country’s largest patient-physician community. The company recently closed its $85 million Series D funding round led by Kleiner Perkins Caufield & Byers.

Unsolicited Resumes: Practice Fusion will not pay a fee to any employment agency or third party for the referral of candidates unless the agency or third party has signed a formal agreement by an authorized member of our Human Resources Department. Unsolicited resumes from employment agencies or third parties of any kind will become the property of Practice Fusion and will be considered gratuitous, no-fee referrals.

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