We are looking for a Marketing Analyst with a passion to drive acquisition and activation thru data driven analysis. As a key player in the analytics team, this role is vital to the success of Practice Fusion growth by widening the acquisition and activation funnels. Your main goal is to assist the marketing team to optimize existing marketing channels and identify new opportunities for expansion. This position rewards the data driven mindset and intellectual curiosity to dig further into the data to uncover trends and patterns that may not be readily apparent.
Building conversion and activation funnels with major milestones
Provide ROI analysis of all marketing campaigns of various channels
Analyze and drive optimization of acquisition and spend thru the SEM/SEO channels
Building dashboards to summarize key business metrics for Marketing and Product teams
Provide customized reporting and recommendations in support of ongoing business decisions or initiatives
Support the email marketing team on user targeting campaigns
Analyze the data from A/B tests to provide insights and recommendations on action items
Manage market segmentation, targeting, and position exercises
Generate ad hoc reporting and analysis as needed
Communicate results to key stakeholders in order to support informed business decisions by providing in-depth analysis and recommendations.
3+ years working in analytics, preferably supporting marketing or product teams
Experience in analyzing key online marketing channels such as SEM, SEO, and display
Experience in using Google Analytics or other comparable online marketing tools
Experience with statistical software packages such as SAS or STAT or R
Experience with data visualization software such as Tableau
Strong knowledge of SQL, Excel, PowerPoint, and relational databases
Comfortable presenting data to upper management and customers
Degree in Statistics, Mathematics, Business Administration or related degrees
About Practice Fusion
Practice Fusion connects doctors, patients and data to drive better health and save lives. With over 80 million patients served by doctors using Practice Fusion’s free cloud-based health records, Practice Fusion is the country’s largest patient-physician community. The company recently closed its $85 million Series D funding round led by Kleiner Perkins Caufield & Byers.
Unsolicited Resumes: Practice Fusion will not pay a fee to any employment agency or third party for the referral of candidates unless the agency or third party has signed a formal agreement by an authorized member of our Human Resources Department. Unsolicited resumes from employment agencies or third parties of any kind will become the property of Practice Fusion and will be considered gratuitous, no-fee referrals.
We’re hiring intellectual athletes and creative thinkers to revolutionize healthcare as we know it. Check out our core values to learn more.
How can I prepare for the interview?
While you’re researching and learning more about Practice Fusion, consider how your passions and interests match up with our mission. What can you bring to the team?
What else should I know?
The process starts with a phone interview—make sure you are in a quiet spot with good reception. When you are invited to our office, wear whatever makes you feel most comfortable. We have a casual dress code.