We’re excited to unveil the new Practice Fusion logo.
We first embarked on the journey to update our brand last July to convey the seriousness of our mission, the authenticity and energy of our employees, and the professional tools that we design and develop for our users. We launched the new website featuring a bold color palette, modern typefaces, solid shapes, strong angles, and engaging photography. The logo is the last piece in our redesign process.
The updated cross shape features brilliant solid colors. The three-dimensional look remains, but its perspective is shifted so that the shape is more significant, balanced, and solid. It’s more simple, yet delivers a dynamic visual interplay between negative and positive space. The typeface is geometric and clean.
You’ll notice the new logo on the website, and we’ll continue to introduce it on all our communications (emails, newsletters) soon. You’ll also see it perched on our new office building in June.
Take a look at how our logo has changed over the years: